PUMA vs. Under Armour (Facebook Pages) Round 1

A clash against Puma and Under Armour #Facebook. Who will win?

Let’s observe each brands Facebook posts and see who wins the battle on who posts the best content with positive feedback! “Lets get ready to rumble!” - Michael Buffer. Let’s observe Puma first.

Puma posts approximately 3 days a week usually posting once in those days. The Weeknd created a shoe line with Puma and they have been advertising very well by posting a variety of posts of The Weeknd wearing his brand new shoes through Facebook! This makes the company advertising very successful by using celebrities to promote their new shoes. The content they post is mostly on celebrities wearing their brands, videos of athletes and basic posts of apparel. Do they use the 50/50 rule? Yes, Puma uses 50/50 rule by not only posting about themselves, but by posting videos and photos of people enjoying life whether it is by driving a fast car, playing sports or bungee jumping.

Always in the spotlight. Always fearless. Presenting Selena Gomez in our all new trainer that’s engineered to slay every step of your day. Phenom drops today on PUMA.com/Phenom.

1.5k likes, hearts, and shocks, 54 shares, and 22 comments

This post is popular because PUMA uses Selena as a model to help them promote their products.

Now, let us observe Under Armour. Under Armour posts everyday of usually posting celebrities or athletes training or being involved in sports with video or images. What I like is the frequent amount of posts. Under Armour focuses more on training-oriented posts to allow users to understand that this company knows how to produce products that aid with training. With the 50/50 rule, Under Armour does follow the 50/50 rule.

What happens when you cut across the middle? Phil Kessel learned the hard way. #UAHockey #IWILL

This is Under Armour’s most popular post coming in with 210 likes and heart, 57k views and 24 shares.

Using Phil Kessel who was a former Maple Leafs player was used in Under Armours video to let followers know that Phil supports Under Armour

Puma	Under Armour
1.5k likes	210 likes
54 shares	24 shares
22 comments	48 comments

New Balance vs Timberlands on Facebook

New Balance
Lately New balance hasn’t been consistent with their post as much as they have been a month ago. Their most recent post was November 29, following the prior week’s post at November 16^th & 15^th. There is no set schedule for posts but the range from daily to weekly.

However there posts are very visually appealing. Putting quantity over quality. New balances page consists mostly of new products being revealed and marketing campaigns. In fact from august 11^th to September 11^th every post was promoting a relatively new post with amazing visuals.  In terms of the 50/50 rule new balance hasn’t offered any opportunity for the customers to have any involvement. It seems very one sided in the fact that it is just new balance putting out products just to be looked at and bought by the customers with no real way to give feedback.   

TIMBERLAND

Timberlands face book page provides very consistent content for its users to see involving posts about products and marketing campaigns in addition to sales and overall fashion tips for their customers to enjoy. In terms of the 50/50 rule timberland

DATA

1,798,898 people like New Balances Page & 1,781,453 people follow New balances page however there ratio of likes to followers is very low. With a million + followers the average like range is from 400-2000 likes with shares UNDER 3 digits.

Timberland

7,678,772 people like their page & 7,667,927 people follow their page, and just like new balance their reach per post doesn’t reflect their following and like numbers. However their consistency allows them to keep core fans attention.

Most Successful Posts

New Balance

5.3k likes, 194 Shares

Timberland
Timberlands video post on a zero collection drop

Adidas Vs Crocs Facebook Showdown

Adidas Vs. Crocs on Facebook

By: Taylor F

Adidas use of the 50/50 rule is strong due to the brand using the same theme “Here to create” while presenting it in new and different ways such as videos, pictures and cover photos.

The Most successful post on this platform within the 25 post range is a promotional video presenting the common slogan and hashtag #HereToCreate with 727K Views and 220 Shares and 3,420 likes.

Brand:	Crocs	Adidas
People Following	4,764,566	31,688,161
People that like this	4,788,453	31,801,755
Posts in the past month	9	7

A common theme throughout Adidas posts is classifying different types of lifestyles in which their shoes should be worn. These classifications are; Athlete, Freak and Creator embodied by the three professional athletes that appear the most in their posts.

 Crocs use of the 50/50 Rule is also strong utilizing constant celebrity personalities: John Cena, Drew Barrymore and Henry Lau in different media forms including picture posts, videos and behind the scenes videos. They also promote a positive self-image campaign which is centered around Mrs. Barrymore.

These different forms of promotion maintaining constant themes while being presenting in new and different ways indicated their social media team knows what they are doing.

The most successful post on this platform within the 25 post range is a # ComeAsYouAre social campaign video featuring the three celebrity representatives. This post has 905: Views, 71 shares and 500 likes.

Adidas has a much larger presence on every level within this platform. Using the the 50/50 rule and maintaining high production quality keeps Adidas thriving. While Crocs use the 50/50 rule it isn’t as evident and the production quality in their promotional posts are lacking. 

Adidas Vs. Crocs Twitter Comparison

Adidas Vs. Crocs on Twitter

By: Taylor F

Brand:	Adidas	Crocs
Tweets	11.8K	16.7K
Following	3	1,068
Followers	3.3M	66.8K
Likes	8,103	7,662
Lists	5	1

Adidas tweets on average every other day presenting a range of short and long videos content, GIFs and pictures promoting new shoes, apparel, and specific product applications. These posts use common hastags such and #CRAZY based upon a new shoe and # HereToCreate a lifestyle promotion. They do use the 50/50 rule by presenting common themes such as #CRAZY 8 centered around the new shoe release on different Icons such as @YoungThug and @playboicarti.

Adidas Most successful post within the 25 Tweet range is a #HereToCreate promotional videos in which different industry and sporting professionals are used to present different shoe models and bringing to light the design process. This post has 3.8K likes, 96 comments ad 699 shares.

Crocs Tweets on average every day presenting mostly picture content and a few short videos all featuring the versatility of their products. On this platform we can see common themes such as #ComeAsYouAre the positive image campaign and #CrocsAndSocks which is relevant due to the changing weather. The 50/50 rule is evident on this platform in the form of common celebrities such as Drew Barrymore endorsing her social campaign in a range of media forms while always showing new and different Croc forms.

Crocs Most Succesful Post within the 25 most recent tweets is actually a tetweet featuring the croc product form “HYPEBEAST” which has 94 comments, 1.8K shares and 3.9K Likes.