Adidas Vs. Crocs on Twitter
By: Taylor F
Brand:
|
Adidas
|
Crocs
|
Tweets
|
11.8K
|
16.7K
|
Following
|
3
|
1,068
|
Followers
|
3.3M
|
66.8K
|
Likes
|
8,103
|
7,662
|
Lists
|
5
|
1
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Adidas tweets on average every other day presenting a range
of short and long videos content, GIFs and pictures promoting new shoes, apparel,
and specific product applications. These posts use common hastags such and #CRAZY based upon a new shoe and # HereToCreate a lifestyle promotion.
They do use the 50/50 rule by presenting common themes such as #CRAZY 8 centered
around the new shoe release on different Icons such as @YoungThug and @playboicarti.
Adidas Most successful post within the 25 Tweet range is a
#HereToCreate promotional videos in which different industry and sporting professionals
are used to present different shoe models and bringing to light the design
process. This post has 3.8K likes, 96 comments ad 699 shares.
Crocs Tweets on average every day presenting mostly picture
content and a few short videos all featuring the versatility of their products.
On this platform we can see common themes such as #ComeAsYouAre the positive
image campaign and #CrocsAndSocks which is relevant due to the changing weather.
The 50/50 rule is evident on this platform in the form of common celebrities
such as Drew Barrymore endorsing her social campaign in a range of media forms
while always showing new and different Croc forms.
Crocs Most Succesful Post within the 25 most recent tweets is
actually a tetweet featuring the croc product form “HYPEBEAST” which has 94
comments, 1.8K shares and 3.9K Likes.
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