PUMA Subscribers – 234,790

Observing PUMA’s Youtube channel, I went to their playlists and noticed that they have a variety like:

· PUMA Sportstyle

· PUMA x The Weeknd

· PUMA Football | We are THE Arsenal

· PUMA Women | #DoYou

With all these channels, subscribers and non-subscribers can really focus on what they want to watch with a simple click on the playlist tab.

PUMA’s recent posts were videos on sports, dance videos, and celebrities. They post approximately 2 posts a week leaving subscribers on their toes for the next video.

A popular video that PUMA has posted is called “SS18 FENTY PUMA by Rihanna Runway Highlights” which is a video of Rihanna helping out models with their dresses before they hit the runway! This video got 17,899 views with 139 likes, and 24 dislikes.

Under Armour subscribers – 156, 613

Under Armour Playlists consist of:

· UA Basketball | Shoot Your Shot

· UA RUN | WE WILL

· Under Armour Global Football – Slay Your Next Giant

· Under Armour | Maitre de vous-meme

Under Armour’s playlist is very broad! From sports to interviews to French videos. Great for subscribers or viewers that are not from North America! I love how UA doesn’t just focus on English, but tries to broaden their field and adding videos in different languages, but also, videos of athletes and celebrities from differen countries. This definitely sets them apart from PUMA. +1 for UA!

UA does not upload videos very often. Looking at their videos, they upload approximately 4x a month on the other hand, PUMA posts approximately twice a week! You decide!

UA’s most popular video got a high 1,992,976 views, 306 likes, and 7 dislikes! Great video, UA!

Title: Foot Wear

Written by: Shaun Lasala

Introduction

SEO allows marketers to optimize mobile search since it is becoming very popular, it focuses on the users intent, and it allows mobile local searches.

SEO Audit

Puma

Under Armour

Screen Captures of both Brand’s home pages:

1. URL:

http://ca.puma.com/

https://www.underarmour.com/en-ca/

2. Page Title


<title>
		Shoes, Clothing and Sportswear - PUMA® Official Online Store

		</title>

<title>Under Armour® Canada – FREE Shipping available | CA</title>

3. Meta Description

4. Meta Keywords :

5. Structural elements:

H1, H2, H3

<h2 class="headline" style="color:#fff;"><small>COMING SOON</small></h2>

<h3 class="module-header h5 uppercase">Trending <span>Now</span></h3>

6. Bold/Strong tags and

7. Italic/em tags

<h6 class="lightgreycapitalize">About PUMA</h6>

mini-cart-container .product-meta .label{text-transform:capitalize}

8. Alt Text

<img alt=\"Spieth One.\" src=\"//underarmour.scene7.com/is/image/Underarmour/170125_GOLF_SiethOne_LogoSub?fmt=png-alpha&wid=453\" class=\"w-widget-scene7 w-hidden-medium w-hidden-small w-hidden-tiny x-ua-spiethone-logo-s7\"

9. Page Load Time

(estimate or use Moz)

2.39s

1.54s

10. Call-to-action:

11. Anchored Text:

<a href="http://ca.puma.com/en_CA/men">

	Shop All Men

	</a>

12. Mobile Friendly:

Yes/No

Yes

13. Social Media:

(List all SM icons on the home page.

- Facebook

- Twitter

- Instagram

- Pinterest

- Youtube

- Facebook

- Twitter

- Instagram

- Youtube

Google Trends:

Include your topic, and your two brands. Include the search terms with your screen capture.

Google Trends Insights:

The topic my group and I chose was “Footwear”. The two brands I received were Puma and Under Armour. Placing both brands in Google Trends and observing this data from the past 12 months in Canada, I have noticed that Under Armour is more popular than Puma. They did have almost the same interest over time during March 5^th to March 11^th. Under Armour continues to lead going into the winter of 2017.

Latent Semantic Indexing Keywords:

Puma

1. Puma Rihanna

2. Puma UK

3. Pumas Shoes

Under Armour

1. Under Armour Outlet

2. Under Armour Sale

3. Under Armour Shirt

Summary:

Brand A’s strengths are:

They provide a strong website that is easy to use. It gets straight to the point when it comes to where apparel is located for men and women. It is a well known company with plenty of stores world wide that provide basic and advanced needs for athletes.

Brand B’s strengths are:

Under Armour’s advertising has been amazing. Promoting their product on social media and T.V. They project plenty of ads that show consumers that they use science behind their products and create perfect apparel to appeal to consumers. They also have a website that is easy to go through with multiple tabs showing you specific things consumer may need.

Areas that need improvement:

Both brands need to reduce the information provided on their websites. Yes, information can be advantageous to a consumer, but the cons is that consumers like to get in and out, so these brands need to make their websites less busy and more easy.

The keyword sentences found on the sites were:

Puma

4. Puma Rihanna

5. Puma UK

6. Pumas Shoes

Under Armour

4. Under Armour Outlet

5. Under Armour Sale

6. Under Armour Shirt

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit. Were there any surprises?

I believe that Under Armour has the strongest SEO and performed the best through the audit. They have a faster loading webpage with 1.54 seconds, but also have a more visual website which could intrigued users. What is surprising is that they are more popular in Canada, but not worldwide.

APA Citation Sample (in alphabetical order):

Under Armour Canada – FREE Shipping available. (n.d). Retrieved September 25, 2017, from https://www.underarmour.com/en-ca/

http://ca.puma.com/en_CA/home?mktId=PS:JDigital:Adwords:CA%7CBrand%7CX%7CPUMA%7CExact&gclid=CjwKCAjw0qLOBRBUEiwAMG5xMJYHPqLaAruT5IAE7o4C4G59giEM1joik8a111q-G9eaJTfyafx8kxoC7BcQAvD_BwE&gclsrc=aw.d

Bless Footwear

Monday, 8 January 2018

PUMA vs. UA Youtube (Round 3)

Title: Foot Wear

Written by: Shaun Lasala

Introduction

SEO Audit

Puma

Under Armour

Screen Captures of both Brand’s home pages:

Google Trends:

Google Trends Insights:

Latent Semantic Indexing Keywords:

Summary:

Conclusion:

APA Citation Sample (in alphabetical order):

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