PUMA vs. Under Armour (Facebook Pages) Round 1

A clash against Puma and Under Armour #Facebook. Who will win?

Let’s observe each brands Facebook posts and see who wins the battle on who posts the best content with positive feedback! “Lets get ready to rumble!” - Michael Buffer. Let’s observe Puma first.

Puma posts approximately 3 days a week usually posting once in those days. The Weeknd created a shoe line with Puma and they have been advertising very well by posting a variety of posts of The Weeknd wearing his brand new shoes through Facebook! This makes the company advertising very successful by using celebrities to promote their new shoes. The content they post is mostly on celebrities wearing their brands, videos of athletes and basic posts of apparel. Do they use the 50/50 rule? Yes, Puma uses 50/50 rule by not only posting about themselves, but by posting videos and photos of people enjoying life whether it is by driving a fast car, playing sports or bungee jumping.

Always in the spotlight. Always fearless. Presenting Selena Gomez in our all new trainer that’s engineered to slay every step of your day. Phenom drops today on PUMA.com/Phenom.

1.5k likes, hearts, and shocks, 54 shares, and 22 comments

This post is popular because PUMA uses Selena as a model to help them promote their products.

Now, let us observe Under Armour. Under Armour posts everyday of usually posting celebrities or athletes training or being involved in sports with video or images. What I like is the frequent amount of posts. Under Armour focuses more on training-oriented posts to allow users to understand that this company knows how to produce products that aid with training. With the 50/50 rule, Under Armour does follow the 50/50 rule.

What happens when you cut across the middle? Phil Kessel learned the hard way. #UAHockey #IWILL

This is Under Armour’s most popular post coming in with 210 likes and heart, 57k views and 24 shares.

Using Phil Kessel who was a former Maple Leafs player was used in Under Armours video to let followers know that Phil supports Under Armour

Puma	Under Armour
1.5k likes	210 likes
54 shares	24 shares
22 comments	48 comments