PUMA vs. UA Youtube (Round 3)

PUMA Subscribers – 234,790

Observing PUMA’s Youtube channel, I went to their playlists and noticed that they have a variety like:

·       PUMA Sportstyle

·       PUMA x The Weeknd

·       PUMA Football | We are THE Arsenal

·       PUMA Women | #DoYou

With all these channels, subscribers and non-subscribers can really focus on what they want to watch with a simple click on the playlist tab.

PUMA’s recent posts were videos on sports, dance videos, and celebrities. They post approximately 2 posts a week leaving subscribers on their toes for the next video.

A popular video that PUMA has posted is called “SS18 FENTY PUMA by Rihanna Runway Highlights” which is a video of Rihanna helping out models with their dresses before they hit the runway! This video got 17,899 views with 139 likes, and 24 dislikes.

Under Armour subscribers – 156, 613

Under Armour Playlists consist of:

·       UA Basketball | Shoot Your Shot

·       UA RUN | WE WILL

·       Under Armour Global Football – Slay Your Next Giant

·       Under Armour | Maitre de vous-meme

Under Armour’s playlist is very broad! From sports to interviews to French videos. Great for subscribers or viewers that are not from North America! I love how UA doesn’t just focus on English, but tries to broaden their field and adding videos in different languages, but also, videos of athletes and celebrities from differen countries. This definitely sets them apart from PUMA. +1 for UA!

UA does not upload videos very often. Looking at their videos, they upload approximately 4x a month on the other hand, PUMA posts approximately twice a week! You decide!

UA’s most popular video got a high 1,992,976 views, 306 likes, and 7 dislikes! Great video, UA!

Introduction

Introducing our blog:

Hello and welcome to Blessed Footwear Blog
We are a team of 3 males and 1 female in a Social Media Marketing class providing information about a variety of top footwear brands.

Our goal is to provide as much information as possible for the brands provided so you, our readers can be fully informed!

The brands we will be posting about:

• New Balance
• Converse
• Adidas
• Crocs
• Under Armour
• Puma
• Nike
• Vans
• Crocs

I am Shaun Lasala. I'll be providing information for Under Armour and Puma! I chose these two brands because I find Under Amour's marketing very strong compared to other brands. Puma was also my choice because many people find them as underdogs and I wanted to support this company so consumer believe they are one of the top apparel brands in the world.


Hello Viewers, I'm Taylor and ill be exploring the shoe brands Crocs, and Adidas with you this semester. Adidas is one of my favourite shoe brands when taking into account comfort, style and performance, this is why i chose them. I also chose crocs because i'm interested in learning about the "Fad" that was the croc slip on. Comparing a market heavy hitter, to a Fad oriented slip on shoe company that makes you ask the question: "What are those!?"

PUMA vs. Under Armour (Facebook Pages) Round 1

A clash against Puma and Under Armour #Facebook. Who will win?

Let’s observe each brands Facebook posts and see who wins the battle on who posts the best content with positive feedback! “Lets get ready to rumble!” - Michael Buffer. Let’s observe Puma first.

Puma posts approximately 3 days a week usually posting once in those days. The Weeknd created a shoe line with Puma and they have been advertising very well by posting a variety of posts of The Weeknd wearing his brand new shoes through Facebook! This makes the company advertising very successful by using celebrities to promote their new shoes. The content they post is mostly on celebrities wearing their brands, videos of athletes and basic posts of apparel. Do they use the 50/50 rule? Yes, Puma uses 50/50 rule by not only posting about themselves, but by posting videos and photos of people enjoying life whether it is by driving a fast car, playing sports or bungee jumping.

Always in the spotlight. Always fearless. Presenting Selena Gomez in our all new trainer that’s engineered to slay every step of your day. Phenom drops today on PUMA.com/Phenom.

1.5k likes, hearts, and shocks, 54 shares, and 22 comments

This post is popular because PUMA uses Selena as a model to help them promote their products.

Now, let us observe Under Armour. Under Armour posts everyday of usually posting celebrities or athletes training or being involved in sports with video or images. What I like is the frequent amount of posts. Under Armour focuses more on training-oriented posts to allow users to understand that this company knows how to produce products that aid with training. With the 50/50 rule, Under Armour does follow the 50/50 rule.

What happens when you cut across the middle? Phil Kessel learned the hard way. #UAHockey #IWILL

This is Under Armour’s most popular post coming in with 210 likes and heart, 57k views and 24 shares.

Using Phil Kessel who was a former Maple Leafs player was used in Under Armours video to let followers know that Phil supports Under Armour

Puma	Under Armour
1.5k likes	210 likes
54 shares	24 shares
22 comments	48 comments