Adidas Vs Crocs Facebook Showdown

Adidas Vs. Crocs on Facebook

By: Taylor F

Adidas use of the 50/50 rule is strong due to the brand using the same theme “Here to create” while presenting it in new and different ways such as videos, pictures and cover photos.

The Most successful post on this platform within the 25 post range is a promotional video presenting the common slogan and hashtag #HereToCreate with 727K Views and 220 Shares and 3,420 likes.

Brand:	Crocs	Adidas
People Following	4,764,566	31,688,161
People that like this	4,788,453	31,801,755
Posts in the past month	9	7

A common theme throughout Adidas posts is classifying different types of lifestyles in which their shoes should be worn. These classifications are; Athlete, Freak and Creator embodied by the three professional athletes that appear the most in their posts.

 Crocs use of the 50/50 Rule is also strong utilizing constant celebrity personalities: John Cena, Drew Barrymore and Henry Lau in different media forms including picture posts, videos and behind the scenes videos. They also promote a positive self-image campaign which is centered around Mrs. Barrymore.

These different forms of promotion maintaining constant themes while being presenting in new and different ways indicated their social media team knows what they are doing.

The most successful post on this platform within the 25 post range is a # ComeAsYouAre social campaign video featuring the three celebrity representatives. This post has 905: Views, 71 shares and 500 likes.

Adidas has a much larger presence on every level within this platform. Using the the 50/50 rule and maintaining high production quality keeps Adidas thriving. While Crocs use the 50/50 rule it isn’t as evident and the production quality in their promotional posts are lacking.