New Balance vs Timberlands on Facebook

New Balance
Lately New balance hasn’t been consistent with their post as much as they have been a month ago. Their most recent post was November 29, following the prior week’s post at November 16^th & 15^th. There is no set schedule for posts but the range from daily to weekly.

However there posts are very visually appealing. Putting quantity over quality. New balances page consists mostly of new products being revealed and marketing campaigns. In fact from august 11^th to September 11^th every post was promoting a relatively new post with amazing visuals.  In terms of the 50/50 rule new balance hasn’t offered any opportunity for the customers to have any involvement. It seems very one sided in the fact that it is just new balance putting out products just to be looked at and bought by the customers with no real way to give feedback.   

TIMBERLAND

Timberlands face book page provides very consistent content for its users to see involving posts about products and marketing campaigns in addition to sales and overall fashion tips for their customers to enjoy. In terms of the 50/50 rule timberland

DATA

1,798,898 people like New Balances Page & 1,781,453 people follow New balances page however there ratio of likes to followers is very low. With a million + followers the average like range is from 400-2000 likes with shares UNDER 3 digits.

Timberland

7,678,772 people like their page & 7,667,927 people follow their page, and just like new balance their reach per post doesn’t reflect their following and like numbers. However their consistency allows them to keep core fans attention.

Most Successful Posts

New Balance

5.3k likes, 194 Shares

Timberland
Timberlands video post on a zero collection drop