Title:
Foot Wear
Written
by: Shaun Lasala
Introduction
SEO allows marketers to optimize mobile search since it is
becoming very popular, it focuses on the users intent, and it allows mobile
local searches.
SEO Audit
|
Puma
|
Under Armour
|
|||||||||||||||||||||
Screen Captures of both
Brand’s home pages:
|
|||||||||||||||||||||||
1. URL:
|
http://ca.puma.com/
|
https://www.underarmour.com/en-ca/
|
|||||||||||||||||||||
2. Page Title
|
|
<title>Under Armour® Canada – FREE Shipping available | CA</title>
|
|||||||||||||||||||||
3. Meta Description
|
<meta name="description"
content="Shop the largest
selection of PUMA® styles online including shoes, running gear,
& more. Plus: Free Shipping with min. purchase & Free Returns
on all US orders." />
|
<meta name="description" content="Shop
Underarmour.com for 2017 summer gear, polos, backpacks & more. Under
Armour makes game-changing sports apparel, shoes & accessories.">
|
|||||||||||||||||||||
4. Meta Keywords :
|
<meta name="keywords" content="Puma CA" /> |
||||||||||||||||||||||
5. Structural elements:
H1, H2,
H3
|
<h2 class="headline"
style="color:#fff;"><small>COMING
SOON</small></h2>
<h3 class="module-header
h5 uppercase">Trending <span>Now</span></h3>
|
||||||||||||||||||||||
6. Bold/Strong tags and
7. Italic/em tags
|
<h6
class="lightgreycapitalize">About PUMA</h6>
|
mini-cart-container
.product-meta .label{text-transform:capitalize}
|
|||||||||||||||||||||
8. Alt Text
|
<img class="lazyload"
data-sizes="auto" data-src="http://pumaImages.azureedge.net/images/575056/04/fnd/PNA/w/220/h/220/fmt/jpeg/" alt="Lux
Fashion T-Shirt" title="Lux Fashion T-Shirt"/>
|
<img
alt=\"Spieth One.\"
src=\"//underarmour.scene7.com/is/image/Underarmour/170125_GOLF_SiethOne_LogoSub?fmt=png-alpha&wid=453\"
class=\"w-widget-scene7 w-hidden-medium w-hidden-small w-hidden-tiny
x-ua-spiethone-logo-s7\"
|
|||||||||||||||||||||
9. Page Load Time
(estimate
or use Moz)
|
2.39s
|
1.54s
|
|||||||||||||||||||||
10. Call-to-action:
|
<span class="cta">
|
<div
class=\"x-ua-dark-filled-cta\">
|
|||||||||||||||||||||
11. Anchored Text:
|
|
<a
class=\"w-inline-block x-ua-item\"
href=\"http://www.underarmour.com.au/en-au/\">
|
|||||||||||||||||||||
12. Mobile Friendly:
Yes/No
|
Yes
|
Yes
|
|||||||||||||||||||||
13. Social Media:
(List
all SM icons on the home page.
|
-
Facebook
-
Twitter
-
Instagram
-
Pinterest
-
Youtube
|
-
Facebook
-
Twitter
-
Instagram
-
Youtube
|
|||||||||||||||||||||
Google Trends:
Include your topic, and your two brands. Include the search terms with your screen
capture.
Google Trends Insights:
The topic my group and I chose was “Footwear”. The two
brands I received were Puma and Under Armour. Placing both brands in Google
Trends and observing this data from the past 12 months in Canada, I have
noticed that Under Armour is more popular than Puma. They did have almost the
same interest over time during March 5th to March 11th.
Under Armour continues to lead going into the winter of 2017.
Latent Semantic Indexing Keywords:
Puma
1.
Puma Rihanna
2.
Puma UK
3.
Pumas Shoes
Under Armour
1.
Under Armour Outlet
2.
Under Armour Sale
3.
Under Armour Shirt
Summary:
Brand A’s strengths are:
They provide a strong website that is easy to use. It gets
straight to the point when it comes to where apparel is located for men and
women. It is a well known company with plenty of stores world wide that provide
basic and advanced needs for athletes.
Brand B’s strengths are:
Under Armour’s advertising has been amazing. Promoting their
product on social media and T.V. They project plenty of ads that show consumers
that they use science behind their products and create perfect apparel to
appeal to consumers. They also have a website that is easy to go through with
multiple tabs showing you specific things consumer may need.
Areas that need improvement:
Both brands need to reduce the information provided on their
websites. Yes, information can be advantageous to a consumer, but the cons is
that consumers like to get in and out, so these brands need to make their
websites less busy and more easy.
The keyword sentences found on the sites were:
Puma
4.
Puma Rihanna
5.
Puma UK
6.
Pumas Shoes
Under Armour
4.
Under Armour Outlet
5.
Under Armour Sale
6.
Under Armour Shirt
Conclusion:
Include a conclusion that outlines which brand has the
strongest SEO and performed best though the audit. Were there any surprises?
I believe that Under Armour has the strongest SEO and
performed the best through the audit. They have a faster loading webpage with
1.54 seconds, but also have a more visual website which could intrigued users.
What is surprising is that they are more popular in Canada, but not worldwide.
APA Citation Sample (in alphabetical order):
Under Armour Canada – FREE Shipping available. (n.d).
Retrieved September 25, 2017, from https://www.underarmour.com/en-ca/
http://ca.puma.com/en_CA/home?mktId=PS:JDigital:Adwords:CA%7CBrand%7CX%7CPUMA%7CExact&gclid=CjwKCAjw0qLOBRBUEiwAMG5xMJYHPqLaAruT5IAE7o4C4G59giEM1joik8a111q-G9eaJTfyafx8kxoC7BcQAvD_BwE&gclsrc=aw.d
