PUMA vs. UA Youtube (Round 3)

PUMA Subscribers – 234,790

Observing PUMA’s Youtube channel, I went to their playlists and noticed that they have a variety like:

·       PUMA Sportstyle

·       PUMA x The Weeknd

·       PUMA Football | We are THE Arsenal

·       PUMA Women | #DoYou

With all these channels, subscribers and non-subscribers can really focus on what they want to watch with a simple click on the playlist tab.

PUMA’s recent posts were videos on sports, dance videos, and celebrities. They post approximately 2 posts a week leaving subscribers on their toes for the next video.

A popular video that PUMA has posted is called “SS18 FENTY PUMA by Rihanna Runway Highlights” which is a video of Rihanna helping out models with their dresses before they hit the runway! This video got 17,899 views with 139 likes, and 24 dislikes.

Under Armour subscribers – 156, 613

Under Armour Playlists consist of:

·       UA Basketball | Shoot Your Shot

·       UA RUN | WE WILL

·       Under Armour Global Football – Slay Your Next Giant

·       Under Armour | Maitre de vous-meme

Under Armour’s playlist is very broad! From sports to interviews to French videos. Great for subscribers or viewers that are not from North America! I love how UA doesn’t just focus on English, but tries to broaden their field and adding videos in different languages, but also, videos of athletes and celebrities from differen countries. This definitely sets them apart from PUMA. +1 for UA!

UA does not upload videos very often. Looking at their videos, they upload approximately 4x a month on the other hand, PUMA posts approximately twice a week! You decide!

UA’s most popular video got a high 1,992,976 views, 306 likes, and 7 dislikes! Great video, UA!

Adidas Vs Crocs Facebook Showdown

Adidas Vs. Crocs on Facebook

By: Taylor F

Adidas use of the 50/50 rule is strong due to the brand using the same theme “Here to create” while presenting it in new and different ways such as videos, pictures and cover photos.

The Most successful post on this platform within the 25 post range is a promotional video presenting the common slogan and hashtag #HereToCreate with 727K Views and 220 Shares and 3,420 likes.

Brand:	Crocs	Adidas
People Following	4,764,566	31,688,161
People that like this	4,788,453	31,801,755
Posts in the past month	9	7

A common theme throughout Adidas posts is classifying different types of lifestyles in which their shoes should be worn. These classifications are; Athlete, Freak and Creator embodied by the three professional athletes that appear the most in their posts.

 Crocs use of the 50/50 Rule is also strong utilizing constant celebrity personalities: John Cena, Drew Barrymore and Henry Lau in different media forms including picture posts, videos and behind the scenes videos. They also promote a positive self-image campaign which is centered around Mrs. Barrymore.

These different forms of promotion maintaining constant themes while being presenting in new and different ways indicated their social media team knows what they are doing.

The most successful post on this platform within the 25 post range is a # ComeAsYouAre social campaign video featuring the three celebrity representatives. This post has 905: Views, 71 shares and 500 likes.

Adidas has a much larger presence on every level within this platform. Using the the 50/50 rule and maintaining high production quality keeps Adidas thriving. While Crocs use the 50/50 rule it isn’t as evident and the production quality in their promotional posts are lacking. 

Adidas Vs. Crocs Twitter Comparison

Adidas Vs. Crocs on Twitter

By: Taylor F

Brand:	Adidas	Crocs
Tweets	11.8K	16.7K
Following	3	1,068
Followers	3.3M	66.8K
Likes	8,103	7,662
Lists	5	1

Adidas tweets on average every other day presenting a range of short and long videos content, GIFs and pictures promoting new shoes, apparel, and specific product applications. These posts use common hastags such and #CRAZY based upon a new shoe and # HereToCreate a lifestyle promotion. They do use the 50/50 rule by presenting common themes such as #CRAZY 8 centered around the new shoe release on different Icons such as @YoungThug and @playboicarti.

Adidas Most successful post within the 25 Tweet range is a #HereToCreate promotional videos in which different industry and sporting professionals are used to present different shoe models and bringing to light the design process. This post has 3.8K likes, 96 comments ad 699 shares.

Crocs Tweets on average every day presenting mostly picture content and a few short videos all featuring the versatility of their products. On this platform we can see common themes such as #ComeAsYouAre the positive image campaign and #CrocsAndSocks which is relevant due to the changing weather. The 50/50 rule is evident on this platform in the form of common celebrities such as Drew Barrymore endorsing her social campaign in a range of media forms while always showing new and different Croc forms.

Crocs Most Succesful Post within the 25 most recent tweets is actually a tetweet featuring the croc product form “HYPEBEAST” which has 94 comments, 1.8K shares and 3.9K Likes.