Adidas Vs Crocs Facebook Showdown

Adidas Vs. Crocs on Facebook

By: Taylor F

Adidas use of the 50/50 rule is strong due to the brand using the same theme “Here to create” while presenting it in new and different ways such as videos, pictures and cover photos.

The Most successful post on this platform within the 25 post range is a promotional video presenting the common slogan and hashtag #HereToCreate with 727K Views and 220 Shares and 3,420 likes.

Brand:	Crocs	Adidas
People Following	4,764,566	31,688,161
People that like this	4,788,453	31,801,755
Posts in the past month	9	7

A common theme throughout Adidas posts is classifying different types of lifestyles in which their shoes should be worn. These classifications are; Athlete, Freak and Creator embodied by the three professional athletes that appear the most in their posts.

 Crocs use of the 50/50 Rule is also strong utilizing constant celebrity personalities: John Cena, Drew Barrymore and Henry Lau in different media forms including picture posts, videos and behind the scenes videos. They also promote a positive self-image campaign which is centered around Mrs. Barrymore.

These different forms of promotion maintaining constant themes while being presenting in new and different ways indicated their social media team knows what they are doing.

The most successful post on this platform within the 25 post range is a # ComeAsYouAre social campaign video featuring the three celebrity representatives. This post has 905: Views, 71 shares and 500 likes.

Adidas has a much larger presence on every level within this platform. Using the the 50/50 rule and maintaining high production quality keeps Adidas thriving. While Crocs use the 50/50 rule it isn’t as evident and the production quality in their promotional posts are lacking. 

Adidas Vs. Crocs Twitter Comparison

Adidas Vs. Crocs on Twitter

By: Taylor F

Brand:	Adidas	Crocs
Tweets	11.8K	16.7K
Following	3	1,068
Followers	3.3M	66.8K
Likes	8,103	7,662
Lists	5	1

Adidas tweets on average every other day presenting a range of short and long videos content, GIFs and pictures promoting new shoes, apparel, and specific product applications. These posts use common hastags such and #CRAZY based upon a new shoe and # HereToCreate a lifestyle promotion. They do use the 50/50 rule by presenting common themes such as #CRAZY 8 centered around the new shoe release on different Icons such as @YoungThug and @playboicarti.

Adidas Most successful post within the 25 Tweet range is a #HereToCreate promotional videos in which different industry and sporting professionals are used to present different shoe models and bringing to light the design process. This post has 3.8K likes, 96 comments ad 699 shares.

Crocs Tweets on average every day presenting mostly picture content and a few short videos all featuring the versatility of their products. On this platform we can see common themes such as #ComeAsYouAre the positive image campaign and #CrocsAndSocks which is relevant due to the changing weather. The 50/50 rule is evident on this platform in the form of common celebrities such as Drew Barrymore endorsing her social campaign in a range of media forms while always showing new and different Croc forms.

Crocs Most Succesful Post within the 25 most recent tweets is actually a tetweet featuring the croc product form “HYPEBEAST” which has 94 comments, 1.8K shares and 3.9K Likes.

                       

Adidas Vs. Crocs Youtube Meltdown

Adidas Vs. Crocs Youtube meltdown

By Taylor F.

Brand:	Adidas	Crocs
Subscribers	488,657	3,979
Views	88,972,930	6,139,213
Description:	Calling All Creators	#ComeAsYouAre

Adidas posts 30 sec to 1:15 min videos on youtube roughly 4 times per month. These videos present new types of shoe models in a range of subcategories such as golf, hockey rock-climbing and extreme weather running while maintaining constant themes seen on multiple platforms; #HereToCreate and #CallingAllCreators. This account has links in the description to all of the social media platforms discussed within this blog which contributes to a strong social media presence .

The most successful post on this platform for Adidas is a #HereToCreate video centered around some of the best football players in the world. This video has 22,413,573 views,4K Likes. This video was successful due to is very catchy soundtrack, production value and star power. Keeping the videos short and sweet while maintaining high production value in the reason why Adidas is very strong within this platform.

 Crocs not posted anything on this platform for 7 months. However, their most recent posts are thirty second clips using the same spokespeople seen on other platforms; Drew Barrymore, John Cena and Henry Lau discussing their positive self-image campaign which falls in line with other posts on other croc platforms. These videos are all interviews with medium production value at best. The 50/50 is not evident as all videos are shot in the same style talking about the same promotional theme.

Their top video is the Come as you are Manifesto focusing on the #ComeAsYouAre theme featuring the celebrity line up, achieving 31,375 views, 0 likes and 28 comments.

This video by tens of thousands of likes is their best video however it failed to set the tone for the channel due to a lack of keywording in the description and Multiplatform links.