Adidas Vs. Crocs Youtube Meltdown

Adidas Vs. Crocs Youtube meltdown

By Taylor F.

Brand:	Adidas	Crocs
Subscribers	488,657	3,979
Views	88,972,930	6,139,213
Description:	Calling All Creators	#ComeAsYouAre

Adidas posts 30 sec to 1:15 min videos on youtube roughly 4 times per month. These videos present new types of shoe models in a range of subcategories such as golf, hockey rock-climbing and extreme weather running while maintaining constant themes seen on multiple platforms; #HereToCreate and #CallingAllCreators. This account has links in the description to all of the social media platforms discussed within this blog which contributes to a strong social media presence .

The most successful post on this platform for Adidas is a #HereToCreate video centered around some of the best football players in the world. This video has 22,413,573 views,4K Likes. This video was successful due to is very catchy soundtrack, production value and star power. Keeping the videos short and sweet while maintaining high production value in the reason why Adidas is very strong within this platform.

 Crocs not posted anything on this platform for 7 months. However, their most recent posts are thirty second clips using the same spokespeople seen on other platforms; Drew Barrymore, John Cena and Henry Lau discussing their positive self-image campaign which falls in line with other posts on other croc platforms. These videos are all interviews with medium production value at best. The 50/50 is not evident as all videos are shot in the same style talking about the same promotional theme.

Their top video is the Come as you are Manifesto focusing on the #ComeAsYouAre theme featuring the celebrity line up, achieving 31,375 views, 0 likes and 28 comments.

This video by tens of thousands of likes is their best video however it failed to set the tone for the channel due to a lack of keywording in the description and Multiplatform links.