Adidas Vs. Crocs Extra Online Presence

Additional Online presence - Adidas Vs. Crocs

By: Taylor F

Adidas

Adidas has a great following in both aftermarket sale, and community forums. As discussed in the complex article there are social media groups formed specifically to discuss sell and collect these shoes. Also the sites sole collector and lovevintageadidas encourage picture posting and recent updates on the brand not released by the brand itself.

https://solecollector.com

-Shoe Collecting and purchasing platform

http://www.complex.com/sneakers/2017/05/inside-the-secret-world-of-facebook-sneaker-groups

-“ Inside the secret world of Facebook sneaker groups” Article

http://lovevintageadidas.com

-An online retail website focused specifically on vintage Adidas Apparel and shoes.

Crocs

http://ihatecrocsblog.blogspot.ca/2007/08/our-friends-over-at-croc-fans-dot-com.html

“ Anti Crocs website” –Quite a funny anti Croc and Anti Croc and Sock community!

http://www.businesswire.com/news/home/20110518005221/en/Crocs-Interactive-Campaign-Rewards-Facebook-Fans-Coupon

“Business Wire Article”

Unfortunately, Crocs has a very week presence when it comes to community pages, forums, or even separate online distributors. Most of the second hand online content pertaining to crocs is at least 4 years old and barely existent. This is an area that Crocs really has to work on, they must foster some sort of community or aftermarket accessory market the strengthen their brands presence online.