Title: Blessed Footwear

Written by: Jadale Inniss

Introduction

Converse and new balance are two brands slowly making there way back into a top spot in the market. Seo Is an important consideration for market because it outlines marketers strategies to optimize search engines which is key to any business's stability in this current market place. ………………………….. .

SEO Audit

Brand A

Brand B

Screen Captures of both Brand’s home pages:

1. URL:

http://www.newbalance.ca/?gclid=Cj0KCQjwx8fOBRD7ARIsAPVq-NnXtHizzuCFLAtOCEIMvMY7VmPrDadbqgUi96sRkwwzippnX1Iytl8aApHYEALw_wcB

https://www.converse.com/us/en_us/c/converse

2. Page Title

Official New Balance® Site |
Athletic Footwear and Fitness
Apparel

<title>Converse Official Site. Converse.com</title>

3. Meta Description

“Tackle your workouts with confidence in performance running shoes and stylish clothes from New Balance. Our athletic footwear goes the distance with you."/>

"Converse offers the complete sneaker, clothing, gear & collaborations. Find Chuck Taylor All Stars, CONS, & Jack Purcells. Shop Converse shoes today." />

4. Meta Keywords :

None Found

5. Structural elements:

H1, H2, H3

<h1>You're headed to the CA Site...</h1>

#cdev-email-lightbox h2 {

border-bottom: solid #000000 2px;

font-family: arial, sans-serif;

font-size: 25px;

line-height: 28px;

padding-bottom: 9px;

h3 class="no-h-style">

Men

h1 class="nsg-font-family--platform exp--browser-check--title edf-font-size--xlarge ">UPGRADE YOUR BROWSER</h1>

h2 class="nike-cq-subtitle-headline nike-cq-subtitle-headline-level-2 nike-cq-subtitle-styled-header"><span class="nike-cq-subtitle-line-1 nike-cq-title-line nike-cq-line1 nsg-text--near-black nike-cq-font18px nike-cq-spacing02px nsg-font-family--platform">FREE SHIPPING</span></h2>

<h3 class="nike-cq-subtitle-headline nike-cq-subtitle-headline-level-3 nike-cq-subtitle-styled-header"><span class="nike-cq-subtitle-line-1 nike-cq-title-line nike-cq-line1 nsg-text--dark-grey nike-cq-font12px nike-cq-nospacing nsg-font-family--base">Converse orders over $50 ship for free.</span></h3>

6. Bold/Strong tags and

7. Italic/em tags

Athletic, Footwear, Fitness, Apparel

8. Alt Text

nb-beta-font.alt,

alt="converse_star_chevron.png"

9. Page Load Time

(estimate or use Moz)

.001

.002

10. Call-to-action:

"http://www.newbalance.ca/en_ca/best-sellers-2/?ICID=AUGBS_HCS_1324" class="analytics-banner-trigger button primary compact-small">

</a>

<span>FRESH FOAM CRUZ</span></a>

https://help-en-us.nike.com/app/answer/article/converse-free-shipping

11. Anchored Text:

12. Mobile Friendly:

Yes/No

Yes

yes

13. Social Media:

(List all SM icons on the home page.

Google Trends:

Include your topic, and your two brands. Include the search terms with your screen capture.

Google Trends Insights:

There was a spike in between October 23 - 29 2016 that converse could not maintain

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator. Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites. Target at least 3 per brand.

Summary:

Converse strengths are stability in trends

New balance has consistency and the ability to put their name out there well

New balance for making need improvement in spiking trends with marketing campaigns

Conclusion:

Based on the ease of use and the analytical trends Converse would be slightly ahead

APA Citation Sample (in alphabetical order):

https://trends.google.com/trends/explore?q=%2Fm%2F08dr90,%2Fm%2F0140d2

view-source:https://www.converse.com/us/en_us/c/converse