Monday, 8 January 2018

Content Marketing

I am creating this campaign for Under Armour! My idea is to create a contest on who can submit the craziest sport video while wearing UA gear which will attract some potential customers.
My target audience are people who love to play sports and love being creative.
Posters and social media samples posts will be added to every social media account to get the most views possible.
My goal is to bring awareness to UA and get them more customers by marketing UA through these crazy videos. It is all about social media now, and the best way to get more eyes on UA is by using social media.
We want to launch this during the summer to allow people to be outdoors trying different sports like: Water skiing, skate boarding, biking, basketball, etc.

We want to use this on every single social media plat form.

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