I am creating this
campaign for Under Armour! My idea is to create a contest on who can submit the
craziest sport video while wearing UA gear which will attract some potential
customers.
My target audience are
people who love to play sports and love being creative.
Posters and social
media samples posts will be added to every social media account to get the most
views possible.
My goal is to bring
awareness to UA and get them more customers by marketing UA through these crazy
videos. It is all about social media now, and the best way to get more eyes on
UA is by using social media.
We want to launch this
during the summer to allow people to be outdoors trying different sports like:
Water skiing, skate boarding, biking, basketball, etc.
We want to use this on
every single social media plat form.
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