Monday, 8 January 2018


SEO Audit
Nike
Vans 
Screen Captures of both Brand’s home pages:
pastedGraphic.png
pastedGraphic_1.png
  1. URL:
  1. Page Title
Nike: Just Do It
Off the Wall
  1. Meta Description
description" content="Inspiring the world's athletes, Nike delivers innovative products, experiences and services. Free delivery and returns." />
<meta name="description" content=""/>
  1. Meta Keywords :
meta name="viewport" content="width=device-width, initial-scale=1.0"
<meta name="viewport" content="width=device-width, initial-scale=1"/>
  1. Structural elements:  
H1, H2, H3
<h1 class="nsg-font-family--platform exp--browser-check--title edf-font-size--xlarge ">UPGRADE YOUR BROWSER</h1>
h2 class="nike-cq-subtitle-headline nike-cq-subtitle-headline-level-2 nike-cq-subtitle-styled-header"><span class="nike-cq-subtitle-line-1 nike-cq-title-line nike-cq-line1 nsg-text--dark-grey nike-cq-font18px nike-cq-spacing02px nsg-font-family--platform">OUR LATEST AND GREATEST, IN YOUR INBOX.</span></h2>

h1 {

font-size: 2rem;

letter-spacing: 2px;

<h2 class="h2Espot">Designed for the elements</h2>

<h3 style="letter-spacing:.13em;font-size:2.3rem;">Shop By</h3>
  1. Bold/Strong tags and 
  1. Italic/em tags
No Bold, No Italics
No Bold, No Italics
  1. Alt Text
 alt="092917_HP_DT_P1.jpg" data-nike-campaign="" data-nike-category="">
alt="NOT JUST ONE THING.">

</picture>

  1. Page Load Time
(estimate or use Moz)
2.66 seconds
1.64 seconds
  1. Call-to-action:
yes
none
  1. Anchored Text: 
none
none
  1. Mobile Friendly:
Yes/No
yes
yes
  1. Social Media: 
(List all SM icons on the home page.
Twitter, Facebook, Youtube, Instagram
Twitter, Facebook, Pinterest, Youtube, Instagram


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